Tacos, not just for Tuesday anymore
With all the fuss over the taco controversy I felt it necessary to post a blog with my thoughts and feelings as this whole thing has developed. What I want to express here is not exactly what happened or specifics, but how I have felt through this process. I want to express my emotions as this fireball exploded right in front of everyones faces.
I must say, I had known for about a week before I said anything on any social media forum. I had already spoken with my business partners about it and discussed options with my attorney. My mind was made up as to what I had to do. I had shared with a few friends about what was going on. My decision was to lay down, not to fight, to succumb to the man. This is not something that comes easily for me, I don’t give up very easily, but decided to do just that in this case. My thought was to rebrand the event. I was not going to stop the event. See, I started “Taco Tuesday” at Iguana to celebrate a milestone: our one year anniversary. It also helped prove the power that social media can deliver. I am very passionate about the weekly event. I by no means ever claimed to be the “inventor” of Taco Tuesday. I merely introduced the nationwide event to my hometown. Taco Tuesday is celebrated all over the country, with many different variations. I chose to make it my own, with my own twist. I’m not going to bore you any longer with the details of this, as I’m sure you’ve heard this story before.
I threw out a little tweet on Sunday morning about 10:50 a.m. Saying I needed to change them name, and asked for suggestions. The response and aftermath is unlike anything I’ve ever seen. People were responding and questioning. It didn’t take long for the masses to piece together who had done this. The tweets were posting and reposting, commenting on comments and coming with their own plans for how it should all play out. As I was watching the whole thing develop, I couldn’t believe what I was witness to. Monday morning Steve Lackmeyer, reporter from The Oklahoman, called wanting more information for a story to run in the paper. The onslaught of tweets on Monday was more overwhelming than Sunday’s response. My phone was blowing up from friends asking about and offering advice. As Monday wore on, the negativity was growing. People talking trash about the taco chain. I watched and was very grateful to have so many supporters out there to come to my defense when needed. The negative part was not at all what I wanted. I chose to stay very professional and ask that everyone please just stay positive, that we could change the name and move on. Maybe now we have a better name? Tuesday morning I woke about 4:15 a.m. to find out that KOCO, Oklahoma City ABC affiliate, was running a story on the event at 6 a.m. Fox 25 was calling, NEWS9 was coming to cover the story and OKLAVision shows up. Suddenly I’m the owner of not just Iguanua’s Taco Tuesday, but my very own a media circus. I honestly didn’t think that tweeting to ask advice on a name change would turn into anything of this magnitude. I can’t tell you enough — the community support was overwhelming. Do people love the tacos that much? Do people love me that much? Or are we Okies that bonded together that we are not going to let someone step in and “bully” one of our own? I would love to think the first two are the reason, but I feel like the latter is probably it. We will not stand for this type of treatment to one of our own. We will not tolerate an outsider to come in to our comminuty and tell us what to say. That, my friends, is why this state and city are the BEST!!!! We don’t have to try to be “west coast” or “more like Austin.” I’m sick of that. I want to the rest of the country to say, “WE wish we were more like OKC”. I have always been proud of the state I’m from, and been a proponent to friends and collegues all over the country, but never before have I been more proud than I am right now. OKC, I LOVE YOU!!!! AND ALL THE AMAZING, TALENTED, BEAUTIFUL PEOPLE THAT MAKE THIS PLACE SO GREAT, KEEP BEING TRUE AND MAKING THIS PLACE A BETTER PLACE TO LIVE AND RAISE FAMILIES!!!!
And I’m also confused as to what this has to do with selling Tacos?
So the question of the week. What will the new name be? well that remains to be seen. Look at my twitter (@chefrp) and facebook (Iguana Mexican) for updates and voting regualtions. I can tell you that I never thought killing “Taco Tuesday” would be so much fun, but it is! BTW, anyone have a hearse and casket I can borrow?